Effective Date: 28.09.2026

Studio Name: Studio Seventeen Dance Company

Location: Unit 17 Dance & Performing Arts, 17 Rothersthorpe Avenue, Northampton, NN4 8JH

Contact Email: admin@studioseventeendanceco.co.uk

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At Studio Seventeen Dance Company, we are committed to protecting the privacy and personal data of our dancers, parents, guardians, and website visitors. This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with UK GDPR and data protection laws.

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1. Information We Collect

Because we offer dance, performing arts, and movement classes for children and adults, we collect information necessary to safely run our studio, manage bookings, and communicate with families.

• Parent / Guardian Details: Name, contact number, email address, emergency contact details, and billing/address details.

• Student Details: Student’s name, date of birth / school year, and any relevant medical, health, or allergy conditions required for safety during classes.

• Booking & Financial Data: Class registrations, attendance records, and payment confirmations. (Note: Payments made online via our booking system are processed securely by third-party payment providers; we do not store full payment card details).

• Website & Analytical Data: Basic technical data collected when using our website, such as IP address, browser type, and essential browser storage.
   

2. How We Use Your Data

We process your personal information under the following legal grounds:

• Contractual Necessity: To register students for classes, process bookings, manage timetables, and send essential class updates.

• Legal & Safety Obligations: To ensure safeguarding, comply with health and safety standards, maintain accident logs, and retain necessary tax/accounting records.

• Consent: To send marketing newsletters or share photos/videos of performances or classes on social media, only where explicit prior consent has been granted.
   

3. Third-Party Services

We never sell, rent, or trade your personal information to third parties. We only share necessary data with trusted platform providers essential to operating our business:

• BookPebble / Booking System: Used for booking, scheduling, and payment handling.

• Examination Boards & Event Organisers: Shared only when registering students for official exams, showcases, or competitions.

• Website Hosting & Analytics: Essential website infrastructure providers to deliver a functional and secure site experience.
   

4. Data Security & Retention

• We implement appropriate technical and organisational measures to ensure your personal data is kept secure against unauthorised access, loss, or misuse.

• Medical and health information is treated with extra confidentiality and accessed only by staff on a need-to-know basis.

• Data is retained for as long as you or your child are active with Studio Seventeen, plus a reasonable period thereafter to comply with tax, insurance, and legal requirements.
   

5. Photos and Videos

Photographs and video recordings are taken during classes, rehearsals, and performances. These are used for promotional and keepsake purposes only with prior written consent from parents/guardians. You can update or withdraw your media consent choices at any time by contacting us.
 

6. Your Rights

Under UK data protection laws, you have the right to:

• Request access to the personal data we hold about you or your child.

• Request corrections to any inaccurate or incomplete information.

• Request deletion of your data, subject to legal and regulatory retention requirements.

• Withdraw consent for optional processing (e.g., marketing or photo usage) at any time.
   

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Studio Seventeen Dance Company

Unit 17 Dance & Performing Arts, 17 Rothersthorpe Avenue, Northampton, NN4 8JH

Email: admin@studioseventeendanceco.co.uk